The middle market consists of many successful enterprises, joint ventures and family operated businesses. These middle market companies require the same financial security and risk management tools that are available to larger companies, such as a member of the Fortune 500, but necessarily at a more reasonable cost. The reinsurance program developed by Strategic Risk Alternatives allows middle market business owners to allocate risk more effectively, protect their assets and meet their financial goals. These business owners come from a variety of industries, including agriculture, manufacturing, healthcare and retail.